Taking your business online today is not only a no-brainer, but it offers you the opportunity to position and market your business in a way that can be so powerful. That being said, if you are not positioned as a standout brand leader in your niche, then no matter what your incredible offer or superpower is, your voice is going to get lost, amongst all the noise of your competitors. Quite simply if you want your business to stand out, then your decision with creating a powerful brand where you package and market yourself, is something you cannot ignore.
So, let’s take this a bit deeper…
Let’s look at “Who you are in relation to your brand?
To help you envisage how you can create a vision for “who you are” I want to talk about my experience with stepping into my brand. If I think about my journey, I have been on over the past few years. Unknowingly I quite simply was on a “personal branding” quest. Growth and exploration became my top value. I wanted to not only research, and grow personally, but to understand myself better with how I could leverage “who I was” in a way that would fulfil me and serve others going forward.
And this is what we all need to do if we want more clarity with what we have to offer and how we can stand apart.
Look at your journey, to see what it can teach you? Your journey is more than a story. Your journey is a culmination of years spent doing things you have either loved, disliked, been confronted with or learnt. What I didn’t understand back then, was that the “Branding arena” was where I was meant to serve.
My personal journey and quest with wanting to be seen and heard were actually assisting me in a bigger and more powerful way. It had and has become my “Souls purpose”. With every decision I was making, whether it was a blog post, a new e-course, or a new product, I was in effect exploring my personal ability, my talents, my strengths and my capacity with how I could make a difference to others.
But the overriding barometer was how I could create a sustainable business that would feel so right and one that would propel me each day into serving, without feeling the drudgery I had felt when I was working for others in corporate.
So, with getting clear with who you are, it is imperative you reflect on your journey and the many stories that are interwoven into your journey?
Then it is about refining your passions, skills and talents, so your sweet spot with who you are ultimately shines a bright light at you.
Your sweet spot together with your journey is going to help you, narrow down your vision with how you see your potential, and hopefully to help you refine what you do and becomes your niche in your business. So, let’s look briefly at how you can do this.
To get clear with what your passions write down all the things you absolutely LOVE to do.
Start looking at your hobbies and interests – for example (an interest) being you may love to read tarot cards or (a hobby). take photographs.
Look at your list and with each, ask yourself
- What am I doing specifically?
- What am I feeling?
- What am I thinking?
Look for a pattern or theme to get closer to what you are passionate about.
Next is the area of your Gifts.
Your gifts are different from skills. Skills are all those things that you have studied or trained for.
Things that can be learned and developed. Gifts on the other hand are qualities in you that you are born with, things that come so easily and naturally you often don’t see them. Journal on what you feel these may be. Or asks some friends?
Next is Community!
Look at how you can make a contribution and connection. Your life has prepared you for this moment. The path and the lessons you have learnt and the values you hold are supporting you perfectly for helping and sharing with a certain community or tribe.
This does not have to be business or career-related but often is.
After you have all your ideas written down, look at what stands out for you?
Historically looking back, my problem was that I was too focused on my journey, and not on serving.
The idea of building a business online was so attractive, and absolutely still is, but what became of higher importance, was the “foundation of me”, and to be honest I had stagnated on stage 1 of creating a personal brand, that was until I knew better!
As they say, “That’s when the penny dropped”, and I understood the meaning behind my actions.
After all this personal work, I had in fact spent countless hours researching and exploring what it meant to have a personal brand. A brand that was not only uniquely reflective of the person behind the brand but also one that was uniquely reflective of what “One” had to offer. When you are able to connect with your sweet spot and your journey, it can be incredibly powerful for your business.
So how do you model your work?
Through clarity, you will know how you want to make a difference.
You will know how you are going to help your clients get the results they need.
To model your work, you need to demonstrate your expertise and your abilities and ensure you are always giving your clients what they first want, but ultimately what they need.
It starts with:
- Focusing on your unique superpower and building credibility with your tribe.
- Ensure you have the right messaging that is directed at your ideal client
- And your visual identity, which is your brands’ style.
I believe that to alter the trajectory of your business it is important to really get clarity with what your personal brand looks and feels like from the start.
By doing this you can create continuity across all the touchpoints of your business.
My last point is “Voice”
What has clearly stood out for me, is that everything comes back to basics. It is about being able to connect and share a very simple message of who you are, what you believe and what you stand for.
After this, it is about projecting your message in a powerful way that connects with your tribe.
Your brand represents your “Voice”, through brand visuals, carefully selected wording, and colour, you project a look and feel that speaks volumes.
Your brand will become your spokesperson. Imagine going up on stage and speaking. How you present yourself, is how others are going to perceive you.
Think about how you want to be perceived?
Once you are able to set yourself apart with a powerful brand, it is amazing how much easier it is to operate your business from a position of more ease and flow.
You will have an identity that will mirror your company’s purpose, values and personality. It will be easier to connect with your target market.
You will have a powerful tool to sense check all decisions in your business. It will be easier to communicate with more spontaneity and continuity of what your brand is all about.