I create Brands that are more than just a visual representation. I delve into a combination of strategy and design. I believe brand strategy has the power to amplify a business amongst its competitors. Through taking “what you do” and “how you do it” to an elevated level. A level that can only be achieved through focusing with clarity on what your key message is and how best it can be bought to life with the thought and care that it deserves.
After building and renovating numerous properties over the past 30 years, we recently decided to relocate from Australia and start a new adventure in the beautiful UK countryside. Seven months later, we have stayed in over fifteen properties, from Airbnb home stays to boutique 5-star getaways. However, our search for our home continues as we navigate our way through the strong demand and lack of available properties.
Staying in guest accommodation has highlighted the tremendous gap in the market for beautiful, authentic stays that provide a fantastic experience for their guests. Some of the properties we stayed in were head and shoulders above others yet charged similar rates. So, it got me thinking about how, with my renovation, interiors, and brand design skills, I could assist property owners in making their mark with a more stylish holiday let that will yield 5-star reviews and transform the longevity of their property business.
For the past 30 years, I have immersed myself in the design and styling world, first clothes and product design, then homes and brand design. My design training began with fashion in South Africa. However, I later worked as an interior designer and opened my own business. After an international move to Australia, I immersed myself in furthering my knowledge of colour and interior design. A change in pace led to a position within an interior design college. Still missing the freedom and independence as a business owner, I started a property styling and brand design business. A couple of years later, with a successful list of properties being bought and sold, our biggest win came with the sale of our last property, which saw us get a 100% return within two years and $2.3million in profit.
Creating the right vision that makes the right impact, is about getting absolute clarity. To do this we will get clear with what your incredible vision looks like first before jumping ahead into creating a logo so you are able to succeed with a brand that has more meaning and style.
Supporting others to build a deeper connection with how this can show up in their business and life with more beauty and style.
3 ways you can reinvent your brand
How to build a premium brand