How to win clients and influence markets with your superpower

October 26, 2018

Filed in: Brand, Business

Getting to grips with what your superpower is, can be all-consuming. But the importance of owning your unique gifts and getting clarity with where you can make a difference is so important to the growth of your business.

It’s time to stop focusing on what is not serving you and it’s time to align yourself with what you feel naturally at ease and excited with. Once you start getting in touch with your Superpower and start figuring out how to own it, it’s time to go fully in and present yourself as the expert you are.

Give your Superpower a name, share it with others. Embrace what you have learned about yourself. Do not make the mistake of keeping your Superpower a secret!

Be brave and let it grow with you.

Step 1

Starting with your brand archetype.

Understanding your brand’s archetype and the qualities of the archetype will help you step into your zone of genius.

If you google brand archetype quiz you will have a couple to choose from.

Finding out which archetype your brand is, will help give it personality and meaning – it’s the image you will want to present to the world.

It will help you create an authentic and magnetic brand that represents you and your soul mission so you can move forward, get visible, and gain credibility.

You will also get a good understanding of colours and the feel of your brand.

Your archetype will also ultimately encourage brand loyalty.

Step 2

Your standout difference?

I want you to think of how you can define your unique blend of magic in 4-5 words.

Be creative and brainstorm words that you can use to focus on that will support your unique blend of magic.

Think about how you would like your brand to look and feel.

i.e. warm, engaging, innovative

It can be through words, images, designs or the experience you offer?

What one quality do you wish you could rub off on everyone you met, what would it be?

Refer to your brand’s archetype to help you.

Look at completing a strengths test such as the Myers-Briggs Type indicator at 

Step 3


What trait separates successful entrepreneurs from those that fade into the distance? “Credibility”

Think about what makes you credible? The training you have invested in, your achievements? Your story, the turning point, what worked, what didn’t? Collect testimonials.

What personality traits will make you credible? One thing that will kill credibility instantly is dishonesty. Ask for endorsements?

Approach everything you do with conviction and confidence.

Step 4


What is your brand’s story?

Think about your journey and the network of stories that brought you to this point? Look at your positioning and the result you are promising your clients. Pick out one story that positions you with credibility and as an authority.

What were the major turning points in the history of your business that you want your audience to be aware of? And how did these turning points positively affect your customers? You can also think about the mark you want to leave on the world, this can really help you position your brand.

Keep your story simple. You may want to record it and listen to it. What emotions are stirred up in you, when you listen to your story?

Step 5

Dream clients

We have touched on your ideal client before, so this should be an easy step.

Look at what you are wanting to offer and make sure you have clarity with who your dream clients are?

Create a powerful client profile. You do not need to be all things to all people.

Create your muse of what your ideal client is like (someone who is a source of inspiration).  Are you clear with what your clients are actually buying? What emotional buttons do you press? It often isn’t always obvious.

Once you can visualise your ideal customer, everything becomes easier, from copy, to how you structure your website, or how you style your photos.

Step 6

What needs to change?

Now that you have clarity with what your superpower is, what would you change?

Think about how people are viewing you and your business? Is there anything that needs to change with your copy?

Do you get recommended for the right reasons? What services do not play to your strengths? Often profitability will determine this for you. If you are still struggling with your superpower, I want you to go back and revisit your purpose.

Your purpose is a combination of your gifts, your skills, and what community or person will benefit from your help or product.

Remember your values.

When I was struggling I found the strengths test a great help, particularly the Fascination test-

Download your Checklist and WATCH THE VIDEO VERSION HERE

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