Folk.Brooklyn

MARCH 14, 2021

Filed in: Brand Identity Design

Folk.Brooklyn is a newly established Flagship store created by two successful food and interior creatives. The shop stocks some of the best local food producers as well as a collection of own-label products. Fresh fruit, vegetables and a bakery sit alongside an extensive collection of pantry staples to buy in refillable containers. The floral department stocks an abundance of bright seasonal blooms. The hip interiors are modern and edgy, an inspiring place to shop or hang out at the coffee bar. Simple, honest and beautifully handmade wares will complete the eat well, live well philosophy.

BRAND DIRECTION

The Brand needed to be Innovative, Edgy yet with Artisan elements. – Simple, Inspiring and grounded with practical elements. This is not your average cosy farm shop. It has to feel distinctive yet welcoming.

COLOUR PALETTE

Bringing the brand to life

ABOUT

BRAND MOOD BOARD

BRAND CLARITY

INNOVATIVE

EDGY

ARTSIAN 

BRAND DIRECTION