If you are at all interested in how to market a Luxury Vacation Rental, then you need to clear your calendar and read the following:
Lodgify has been a great resource, and I have continually picked up great ideas from their content. One blog that stood out is 10 Tips for Marketing a Luxury Vacation Rental.
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And here are some of the takeaways:
- Reason #1: Focus on the Guest experience
Give your guests the tools to enjoy and build moments at your property, transforming the experience from ordinary to extraordinary. - Reason #2: Be exclusive
Your marketing should exude a sense of uniqueness that appeals to the top 1%. - Reason #3: Offer A personalised approach
High-End guests typically work with a travel coordinator. Find out what your guests would like to have included in their stay. If not through the guests, can you contact the coordinator? - Reason #4: Be visible
Consider partnering with travel influencers who can get your brand off the ground. - Reason #5: Expand your market
Nowadays, the high-end luxury market is broader than the more affluent spenders. There is a growing demand from other spenders who are willing to splurge. The list may surprise you. - Reason #6: Invest in high-quality photography
A non-negotiable for luxury property rentals. Ensure you get the best advice on preparing your property for photos. - Reason #7: Don’t hold back on the interior design
A beautifully designed interior with luxury furnishings is a must-have for your guests and your photographs. Your target audience will dictate the style to go in. - Reason #8: An informative “Welcome Guide“.
The paper “Welcome guide” has evolved. Think about having an iPad as an alternative. Otherwise, make sure to include the presentation of a beautifully branded guide.
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The needs and expectations of running a luxury vacation rental vary significantly from its general short-term rental counterparts.
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Luxury vacation Rental consulting includes owners and, frequently, travellers.
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These consultants can help you tap into your target audience because they know the clientele well and often work alongside them.
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