If you are at all interested in how to market a Luxury Vacation Rental, then you need to clear your calendar and read the following:

Lodgify has been a great resource, and I have continually picked up great ideas from their content. One blog that stood out is 10 Tips for Marketing a Luxury Vacation Rental.

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And here are some of the takeaways:

• Reason #1: Focus on the Guest experience
  Give your guests the tools to enjoy and build moments at your property, transforming the experience from ordinary to extraordinary.
• Reason #2: Be exclusive 
  Your marketing should exude a sense of uniqueness that appeals to the top 1%.
• Reason #3: Offer A personalised approach
  High-End guests typically work with a travel coordinator. Find out what your guests would like to have included in their stay. If not through the guests, can you contact the coordinator?
• Reason #4: Be visible
  Consider partnering with travel influencers who can get your brand off the ground.
• Reason #5: Expand your market
  Nowadays, the high-end luxury market is broader than the more affluent spenders. There is a growing demand from other spenders who are willing to splurge. The list may surprise you.
• Reason #6: Invest in high-quality photography
  A non-negotiable for luxury property rentals. Ensure you get the best advice on preparing your property for photos.
• Reason #7: Don’t hold back on the interior design 
  A beautifully designed interior with luxury furnishings is a must-have for your guests and your photographs. Your target audience will dictate the style to go in.
• Reason #8: An informative “Welcome Guide“.
  The paper “Welcome guide” has evolved. Think about having an iPad as an alternative. Otherwise, make sure to include the presentation of a beautifully branded guide.

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The needs and expectations of running a luxury vacation rental vary significantly from its general short-term rental counterparts.

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Luxury vacation Rental consulting includes owners and, frequently, travellers.

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These consultants can help you tap into your target audience because they know the clientele well and often work alongside them.