Create a vision unique to your business

October 13, 2018

Filed in: Brand, Business

Creating a vision for your business is the most important step you can take when starting out. It is an opportunity where you can get absolutely clear with where you want to take your business and how you are going to get there.

It is the point at which you can create a visual interpretation of all your aspirations, what you want your brand to stand for, how you want to be perceived and the difference you want to make or the value you want to add into someone else’s life.

This is where you are going to think big as if nothing is standing in your way. Without a strong and purposeful vision, you are going to find that you are going to be swayed in so many different ways.

One can compare this to backpacking around the world. Where your focus is on freedom and flexibility and you leave the comforts of your home throwing caution to the wind and you jump on a plane full of excitement, but full of apprehension with what to expect.

As you get wiser, you realise how important having a well-crafted itinerary and being prepared, will eliminate the unknown, and invites more options and opportunities, and this is how a vision is going to serve you.

Let’s look at how you can create your vision.

Step 1

Is knowing the one big thing in your business that you want to be known for? When you consider your one big thing. Make sure you have covered these points.

Is your idea profitable? Get involved in online groups where your ideal client is hanging out, and ask questions, to get feedback.

For example, I tested my area of expertise by getting pro-bono clients to work with. This was amazing validation. I learnt so much through the process.

The sooner you craft your vision for purposeful leadership the longer you’ll have to turn that vision into reality

Step 2

Prioritise your ‘Business’s” top 5 values that will steer your brand forward. Values that define the way you live your life and how you operate your business?

Define what success means to you?

What are your principles?

What legacy do you want to leave? Your values should be so prominent in your business, that they will be what people say when they talk about you.

Your values should be based on truth but can have some aspirational tendencies. Once you have brainstormed and narrowed down your values, highlight the flow-on effect these values will have and be sure to incorporate them into your brand story. The best way to find your values is to track your time over a week.

Look at the tasks you set yourself. What do you naturally gravitate towards doing? What lights you up?

Step 3

Narrow down your unique business’s personality traits, that will help you determine your standout qualities and value you deliver. You may need to look at each individual service and the value each brings to your customer.

What are you really selling? i.e. Creative, dependable, compassionate, enthusiastic. These could also be your stand out values? This is a similar exercise to your values. How do you want your clients to make a decision that you are the best person to handle their work?

What characteristics of a successful business are you attracted to? How would you like to bring these characteristics into your business? Accessible, trustworthy, openness.

Expand on your values to see how you can demonstrate these. How you demonstrate your stand out qualities, will be how you can develop a personality that builds customer loyalty.

Look at the tasks you set yourself. What do you naturally gravitate towards doing?

What lights you up?

Step 4

What is your role within your business? Get really clear with how you see yourself fitting into your business’s model, both now and with your future vision.

Ultimately you will want to scale your business, to secure its future success. Once you are in this position, you will have the luxury of deciding what to work on and what to delegate.

Think about how the growth of your business and how it will support you with your future vision you have for yourself. What do you see yourself doing?

By doing this you are ensuring that the vision you want for your business, is in alignment with the work you want to focus personally.

Step 5

With each service you offer, who do you help and why should they choose you over your competitor? This is where you need to know who is in your industry.

Who do you admire?

This is not about comparing, it is about being confident with where you position yourself.

This step is about getting clear with your ideal client. What do they want, and what do they need?

Now incorporate your one big thing, together with your values and business’s personality traits to get an understanding of your positioning in the market place.

Look at what your competitors are offering and look at what you can do to stand out? It may be as subtle as the way you communicate with your clients. Your warmth, your patience, and your attention to detail. You make them feel safe and looked after.

Step 6

Look at your long term vision for your business. This can be 3, 5 or 10 years.

Think big, nothing is standing in your way.

What would you be doing, who would you be working with? And how?

How big will you grow? What opportunities will it create?

This may be a good time to create a vision board

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