How we travel is changing, and so is how we choose our Vacation Rentals. We are now seeking more profound, more intimate travel experiences that are more curated. Positioning your Vacation Rental to stand out and claim the competitive edge is not about fitting standard pieces of furniture into a space with a mismatched set […]
Three topics I am actively thinking about sharing in my writing. #1: Staying in 40-holiday Vacation Rentals for a full 18 months. In our search for the perfect home here in the Cotswolds, UK, my husband and I decided to shed the shackles of having a home to sell and remain flexible. So we elected […]
Why creating a vision for your business is the most important step you can take!
To stop feeling overwhelmed, and to have a goal to work towards.
If you do not set yourself as a standout brand leader in your niche, no matter what your incredible offer or superpower is, your voice will get lost amongst all the noise of your competitors.
Short of clients? It is not about what you have to offer. It is about how you are positioning yourself and the message you are communicating.
Your message will attract your ideal clients, so it is essential that you craft a well-thought-out and targeted message that will communicate whom you are going to help and how.